the naked marketers

Apple’s iAd program is predictably pricey. Facebook’s going all hyper-local and sticker-happy like some other Yelpy service we love. With Foursquare, everyone’s watching you – even your drycleaner. LinkedIn is still relevant, in case you didn’t know. Our guest this week on the show is AT&T Mobility’s Brian Dominguez. Brian digs into the app ecosystem from the catbird seat, right between the exploding mobile app market and the platform. He brings some masterful smarts with and shows how he helps drive innovation and deliver results in the palm of your hand. Which is not as weird as it sounds.

Listen now…

Get ready, all you real-time analytics geeks, Woopra is going to take your life by storm and subject you to hours of geeky drooling as you watch visitors come to your website in real time and “spy” on their online behaviors.

While a bit creepy (you can chat someone up if you see them perusing your site), the utility is admittedly there for observing and altering your site content to fit the needs of your users.

We’ll be using it on the Naked Marketers site as well, so if you feel someone looking over your shoulder as you’re reading and listening…don’t worry, it’s just us!

So what do you think?  Are real-time analytics too creepy or amazingly cool?

This article from the New York Times caught our attention on the privacy/usefulness debate over applications like FourSquare, that offer advertisers on-the-ground, real-time information about their customers.   The term “daypart” is thrown around quite a bit, with advertisers asking questions about which part of your day you’d be most likely to purchase their products and how to influence those decisions.

The privacy debate seems to be more of a moot point with check-in applications like FourSquare since users are electing to broadcast there whereabouts.

So, what’s your opinion?  Creepy or a marketer’s dream?  Let us know!

LinkedIn recently launched a new feature whereby users can follow a company to get updates as to position changes and vacancies, proving its continued worthiness in the social media/networking space.  Unlike the traditional “status updates” of Facebook and Twitter, LinkedIn is staying cool without being intimidating to its largely corporate membership.

We at TNM give a big thumps up to this new feature and LinkedIn, in general.  And Peter realized that perhaps he should be paying a bit more attention to his LinkedIn presence.

Do you like this new feature on LinkedIn?  Are you using LinkedIn or do you depend on other social networking platforms?

We talked about it last week at length – this week, just an update with Apple’s announcement on the somewhat shocking price tag for ads on its mobile devices.  So…you’re used to paying $100,000-$200,000 for such a thing?  Prepare to multiple THAT by tenfold.